Perspective. Alignment. Advantage.

Perspective creates advantage.

23.5 Strategies advises leaders, owners, and investors at the intersection of strategy, capital, operations, and transformation.

Start a Conversation

Explore Advisory Services

Corporate Strategy · M&A Advisory · Transformation · Operator Partnership

The 23.5 Thesis

The right angle changes the outcome.

23.5° is the Earth's axial tilt — the reason for seasons, cycles, and perspective. For businesses, small changes in angle can alter capital allocation, market position, operating performance, and enterprise value. 23.5 Strategies exists to help leaders find that angle and act with discipline.

Why we exist

Capabilities

Advisory

Five lanes of concentrated judgment.

View All Capabilities

Growth Strategy & Value Creation

Identify where value compounds, where it leaks, and where leadership attention will move the curve.

M&A, Capital & Transaction Advisory

Operator-led judgment on the decisions that drive transaction outcomes — before, during, and after the deal.

Commercial Performance Optimization

Pricing, margin, and commercial discipline grounded in how the market actually behaves.

Executive Advisory & Strategic Communications

Senior counsel for CEOs, founders, and leadership teams at the intersection of decisions, stakeholders, and narrative — when reputational and strategic risk converge.

Transformation & Operating Cadence

Translating strategy into the operating model, leadership rhythm, and execution discipline that actually delivers it.

Method

The 23.5 Method

How we work.

Strategy fails in execution, not in design. The 23.5 Method is a discipline for translating consequential decisions into operating reality.

01
Diagnose the system
Map where value is created, captured, and lost across the business — commercial, capital, and operating.
02
Identify the value levers
Concentrate on the moves that actually move enterprise value, not the ones that look productive.
03
Build the operating model
Design the operating model and cadence that converts strategic intent into compounding execution.
04
Align leadership and stakeholders
Get the board, the team, and capital partners aligned behind a single coherent path.
05
Execute with cadence
Install a leadership rhythm — quarterly, monthly, weekly — that surfaces decisions, not status.

Where We Work

Three disciplines. Applied across core markets.

Capital Markets, Commercialization, and Transformation & Optimization are the cross-cutting disciplines the firm brings to every engagement — applied across the firm's core markets.

View all focus areas

Core Disciplines

Capital Markets

23.5 Strategies helps companies and investors translate operating reality into capital markets judgment. The firm supports investment thesis development, capital allocation, transaction readiness, strategic alternatives, value creation planning, and investor-facing narrative.

Commercialization

Commercialization is where strategy becomes revenue. 23.5 Strategies helps companies optimize existing commercial platforms and launch new growth businesses through pricing, customer strategy, go-to-market planning, partnerships, revenue models, contracts, and execution.

Transformation & Optimization

Phased transformation, operating optimization, process improvement, and business-model and structural redesign for businesses moving through inflection — reliability, cash discipline, commercial performance, and the multi-year operating cadence that compounds value rather than dissipates it.

Core Markets

Energy

Energy strategy requires more than market commentary. 23.5 Strategies advises companies and investors across oil and gas, renewables, downstream, fuels, logistics, and energy infrastructure with an operator-led view of markets, assets, margins, policy, capital cycles, and execution.

Chemicals

Chemicals strategy requires a clear view of feedstock, manufacturing, logistics, customers, end markets, technology, regulation, and capital cycles. 23.5 Strategies helps chemicals businesses and investors assess growth, margins, portfolio position, and value creation.

Power Generation & Distribution

Power is becoming a strategic constraint and growth opportunity across the industrial economy. 23.5 Strategies helps clients evaluate generation, distribution, reliability, infrastructure, demand growth, commercial models, and capital implications.

Fuels & Distribution

Fuels and distribution businesses create value through pricing, supply, logistics, contracts, customer mix, working capital, and execution. 23.5 Strategies advises fuel marketers, distributors, gas station owners, trucking businesses, and investors on margin optimization and growth.

Global Logistics & Supply Chain

Supply chain performance is now a strategic issue. 23.5 Strategies helps companies and investors assess logistics, procurement, network design, vendor exposure, working capital, resilience, transportation economics, and the commercial impact of how products move.

Industrials

23.5 Strategies helps industrial companies and investors understand strategy, market exposure, customer economics, operating performance, capital allocation, and value creation across complex industrial markets including transportation, aviation, logistics, equipment, services, materials, and industrial technology.

Infrastructure

Infrastructure strategy requires more than a spreadsheet. 23.5 Strategies advises energy and industrial infrastructure clients on market need, commercial feasibility, diligence, development strategy, stakeholder alignment, utilization, capital discipline, and value creation.

Manufacturing

Manufacturing performance depends on the connection between operations, customers, pricing, capital, supply chain, and execution discipline. 23.5 Strategies helps manufacturers identify value levers, improve performance, and build practical growth and operating plans.

Founder

Bryan Kaus

Founder and Principal, Twenty Three Point Five Strategies

Bryan Kaus is the founder of Twenty Three Point Five Strategies, advising companies, investors, and leadership teams at the intersection of strategy, capital, operations, commercial performance, and executive decision-making.

Read the Founder Profile

Engagements

When the market turns, perspective matters.

The firm engages selectively. If your situation warrants senior counsel, we will respond personally.